Social networks


Social networking is one other internet phenomenon that has seen widespread acceptance on a global scale. Social networking sites have now become a way of life for which many find it as a means of interacting and catching up with one another. Estimations of the number of persons who are part of the vast social networks border a billion in number of users (Dunbar, 2012). This has captured the business eye in that the number of users is large and could provide a market for goods and services.

Social network can foremost assist an organization in increasing awareness of a company’s products. It entails a company creating a company’s profile which is a free venture. Once the profile is created, the company can then use it to list their products and any services, together with any upcoming events and business forums likely to interest the customers.

Social networking can aid a company to greatly cut operating costs. This is costs especially associated with advertising, as the company can utilize their social site to conduct any desired promotions of their services and goods (Goldenberg, 2012). Provides an ideal place to do so as a company is capable of placing the photographs of the products aiding the customers have an admiration of the product prior to purchasing, and it provide a feel of having almost handled the product physically (Dunbar, 2012). The site provides an ideal way in which the company can effortlessly gather the customer’s feedback as the customers will pass their views via the site.


Dunbar, R. (2012). SOCIAL NETWORKS. New Scientist, 214(2859)

Goldenberg, J., Oestreicher-Singer, G., & Reichman, S. (2012). The Quest for Content: How User-Generated Links Can Facilitate Online Exploration. Journal Of Marketing Research (JMR), 49(4), 452-468.



Wiki’s and objectives/challenges organization.

Wikis are another novelty in this computer era that can be implemented with the aim of creating more business and utilizing the internet to generate business revenue. Wikis are special websites that allow the user s to be able to modify the content contained therein, through adding new content, deleting some unwanted or false information, and edit the existing content (Avci, 2012). It offers a highly interactive way in which users are free to pass on the information they possess or to simply post their views and they require no authentication or registration to do so. This thus serves to provide a window where customers and users can freely and frankly share their sincere thoughts regarding a given product or service and thus passing the information to the company’s management.

The Burberry Company is one that highly values the customer’s feedback and seeks to get to know how they perceive their products and of how much service they have been. This is important to the company as it helps them make future adjustments and to be more accommodating and thus make the desired improvements in a bid to serve the customers better (O’Bannon, 2012). The wiki thus provides a perfect tool in which the company can be in a position to gather the views of the customers from the vast geographical regions that the business has its operations. It also provides a forum in which, before embarking on the creation of a new design, the company can seek to gather the views of the intended customers and thus make any adjustments that may be highlighted. It provides a forum where the customers can take on topic possibly introduced by the customer or the management so as to get the general view of the customer base regarding a certain issue (O’Bannon, 2012).

The wiki is one forum in which the management can use to promote new products and to rejuvenate the goods regarded as dead stock. The management can create a frenzy of a given product by hailing it and giving it much attention as a way of making it capture the customer’s attention which would most likely translate to direct sales (Avci, 2012). The wiki provides a forum in which products can be listed for the customers to assess them and in the process getting other customers interested in the same product thus making the business better for the company and generating more revenue.


Avci, U., & Askar, P. (2012). The Comparison of the Opinions of the University Students on the Usage of Blog and Wiki for Their Courses. Journal Of Educational Technology & Society, 15(2), 194-205.

O’Bannon, B. W., & Britt, V. G. (2012). Creating/Developing/Using a Wiki Study Guide: Effects on Student Achievement. Journal Of Research On Technology In Education, 44(4), 293-312.


The objectives of organization and blogging

Burberry organization is one that primarily operates in the clothing sector. It deals with the production of clothes, both designer and otherwise and has experienced impressive growth in the recent past. It has extended its operations to a global scale with its operations in a number of other countries. The company is largely owned by investors, who provided the main source of revenue especially for expansion purposes. The management of the organization is taxed with the task of steering the company to greater success and in adding it in achieving its objectives. The company seeks to have its business operations spread on the global arena with stores on every geographical region. It is a company that holds the customer interests first and is thus keen to obtain customer feedback regarding services offered and the goods sold. It is the company’s goal to become a leading textile company with its goods affordable for all the social classes.

In expanding the business to cover more international borders, the company is facing legal restrictions which are subject to the host countries. This is as a result of already laid out policies by the countries that may have restrictions for foreign agencies. Blogging is one activity that has been paramount in aiding the company in maneuvering some of the issues and in achieving the objectives. The presence of the blog has to a great way aided in increasing awareness pertaining to the goods that the company deals with. This has led to the realization of new market s for which the company had not ventured into. This is facilitated by the fact that there is a simple communication channel whereby interested customers and parties can pass their issues and views to the company via the blog. This communication channel has to a greater deal improved the process of obtaining the customers feedback which was previously a tough task.

Having the business information on the blog enables the company to reach a global audience via the internet. With the increased usage of the internet globally, information passed via the internet has a high likelihood of reaching a wider audience and at a much faster pace. Updating the blog with the current information ensures that any visitors to the site will acquire the accurate and the most up to date information regarding goods and services. Given that the internet is a global phenomenon, it has provided an excellent way of crossing international border without any legal restrictions. Blogging has provided a way in which the business can interact with the customer with no legal impositions. The internet has provided a major way in which companies can adequately cut costs and make savings. Advertising costs are cut as the blog provides an advertising forum which is capable of reaching the international community.


Baker, J. R., & Moore, S. M. (2011). Creation and Validation of the Personal Blogging Style Scale. Cyberpsychology, Behavior & Social Networking, 14(6), 379-385.

Return on Investment (ROI) of Enterprise 2.0


With the advancement of technology, websites are becoming more interactive by the day, rather than the static web pages that existed a while ago. It is capable for business to be conducted via a website and with no physical contact with the customer. Unlike in the past when a website only held basic information about a company and the product and services offered, and a customer could only view the content contained therein. With the onset of social media where people and business can interact, blogs, wikis and video sharing sites, this has given rise to the web enterprise, whereby businesses can utilize online tools available to enhance business. However there have been concerns regarding the return on investment pertaining enterprise 2.0.

There are questions lingering in the enterprise software companies regarding the returns that companies which deploy them get. This is in considering that some wikis and blogs, and other social networks sites may be popular with records of millions of visitors, but that may not necessarily translate to instant business (Drozdenko, 2012). Though the sites may be popular, there is a likelihood that the visitors may not be customers who provide market to available goods and services thus visiting with an intent of consumption.

However it cannot be denied that by having a high popularity, means that information regarding the services and goods offered by the company is passed on to a much larger audience. It is a major step for a business to spread awareness regarding their goods to a large population. Though there seems to be widespread interest in implementing the Enterprise 2.0 framework, many a companies are not fully convinced on embarking on the platform to conduct business (Te Fu, 2009). This could be attributed to concerns that employees and workers already have a lot of software today that they are not fully implementing, and it’s purported that the tools offered are already in existence in the organizations.

A major challenge that Enterprise 2.0 presents is in the calculation of Returns on Investment, ROI. This is practically because most of the benefits to be accrued from its investment, and the exact costs involved in it cannot be accurately quantified before the initiative is underway (Te Fu, 2009). There is usually no real data available until after the passage of time upon the commencement of the whole project. This thus requires the organization to embark on the investment and then after a given time period, take assessment with the available data. However for initial calculations, the business has to form a base on which to perform calculations (Te Fu, 2009). One of the issues to consider is the investment cost that will be required to set up the Enterprise. To embark on Enterprise 2.0, the business should consider the necessary It infrastructure required. This would entail both the hardware needed and would entail network servers, software and applications, routers, security measures, human resource to aid in management, real estate expenses among other miscellaneous costs (Drozdenko, 2012). The business can also opt to implement cheaper alternatives like cloud computing for less cost.

The company thus needs to set a specified timeline after which they should perform an extensive analysis of the Enterprise. The assessment ought to involve a survey that seeks to point out how the investment has helped in revenue generation and in the increase of the market base and sales. The employees should be involved to gauge their view regarding the investment and how it has aided in uplifting the business.





Drozdenko, R., Jensen, M., & Coelho, D. (2012). EXAMINING CONSUMER ONLINE SEARCH BEHAVIOR: WEBSITES, PRODUCTS, BENEFITS AND CONSUMER CHARACTERISTICS. International Journal Of Business, Marketing, & Decision Science, 5(1), 94-109.

Shattering the Myths About Enterprise 2.0. (2009). Harvard Business Review, 87(11), 1-6




Burberry has been operational for over a century. The company, which operates primarily in the clothing sector, has extended its presence to many nations including Germany and China. In addition, the company is in the retail sector. In summary, Burberry is a clothing giant that offers retail services for its services across a host of nations in both developed and developing nations. Loss and disclosure from confidential information is a challenge that is likely to be faced by Burberry. Employees may use their email addresses when inviting clients and professionals to connect. This risk is exacerbated by the fact that such information may be disseminated to other connections. This is a challenge that can be addressed by developing a strong and effective social media policy. For instance, the inclusion of regulations that prohibit employees from using their work emails on social media can help minimize this risk.

Making public the activity and location on a social media site update may have some implication (Dundas Lawyers, 2012). Informed users can make inference on a social media site user based on the activities and location that they have posted. Making posts on social media that are either misleading or are to some degree in breach of contract with the organization may have some implications. For instance, an employee tweeting that he is America whereas he was expected to be in China may be reprimanded. However, such an action may be considered a breach of contract depending on the specific requirements stated in the contract and organizational regulations. Social media policy targeting clearly highlighting the possibility of using social media updates against employees that are deemed to be in breach of contract can be formulated and implemented to limit the risk of employees being wrongfully reprimanded for their actions over social media.

The use of social media by employees to relay their feelings is expected in Burberry. Employees spread all over the world and from different racial backgrounds may interact over the social media. Due to the cultural and racial diversity that characterized Burberry, it is likely that managers and employees may take their organizational feuds to social networking sites. For instance, employees can use their computers to make comments on work issues that may be demeaning and even discriminatory. Organizational social media policy should clearly state out what is expected of the interaction and comments between and on employees over social media. The policy should clearly spell out that discriminatory and demeaning statements on other employees, divisions and even the organization will not be accepted.



Dundas Lawyers (2012). Legal risks of social networking for business. Retrieved 28 August 2012 <;






Enterprise 2.0

Despite the potential offered by enterprise 2.0 implementation, there are risks that must be considered by organizations seeking to adopt this technology. By using the enterprise 2.0 principles, organizations can derive crucial advantages from web 2.0 applications in the areas of knowledge transfer and sharing. The generated content of enterprise 2.0 is often openly accessible and visible permanently. The support for commenting also allows for increased contribution to a topic and therefore integration of knowledge.

The documentation of interaction between partners and their output allows users to retrace such information. Thus, enterprise 2.0 supports the consolidation of information that can then be availed to the participating groups. These improvements in the management of knowledge and ideas can result in increased creativity and productivity. This is evinced in the case of Intuit where the implementation of enterprise 2.0 resulted in a reduction in the time taken from the generation of an idea to its implementation (Morgan, 2010). In large organizations, employees find it hard to gain information that is available within the company but outside their remit. This problem is further complicated by organizations in which different departments or divisions have to work collaboratively to create a product. By using web 2.0 tools, some of the weaknesses associated with the existing knowledge management systems can be overcome. Thus, the use of enterprise 2.0 is associated with a number of benefits that result in the consolidation of ideas and improved support for idea generation within enterprises.

The use of enterprise 2.0 is associated with a number of risks emanating from the nature of the technology used. For instance, the introduction of a new web 2.0 tool within the enterprise 2.0 may result in increased demands on customers and employees since they are faced with the challenge of monitoring an additional stream of information. In general, without the proper integration of web 2.0 tools within enterprise 2.0, organizations face the risk of deploying various tools that will be minimally used by the intended users. This problem is further exacerbated by focus of technology rather than the needs of the users. In implementing enterprise 2.0, the focus should be on what the users need to understand how the available web 2.0 technologies could be used to ease their work. This is brought out in the Intuit case where the importance of focusing on the users first then the company second is highlighted (Morgan, 2010).

Enterprise 2.0 should be supported by well-designed programs that are capable of catalysing initial usage and allow users to visualize and appreciate their on-going purpose. The implication is that the implementation of enterprise 2.0 should integrate strategies aimed at ensuring that the web 2.0 tools are woven into the employees’ normal workflow. This is a pre and post implementation requirement that determines the success or failure of enterprise 2.0 within an organization.


Morgan, J. (2010). Implementing Enterprise 2.0 at Intuit, Part Five: Operational Impact and Lessons Learned. Retrieved 26 August 2012 from <;

Web 2.0

Web 2.0 has significantly revolutionized human interaction and communication. At a personal level, web 2.0 represents a variety of tools that can be used to harness the potential present in emerging technologies. Web 2.0 tools can be used to support the creation, editing and sharing of user-generated content over the internet. Web 2.0 tools for presentation, video, mobile and community (social networking) exist and can help me improve my overall productivity.

280 slides as an example can be used to create stunning presentations from scratch without using PowerPoint or keynote (Discovery Education, 2012d). Furthermore, the presentations can be shared in any form chosen by the user. Such a web 2.0 tool is important in improving presentation by introducing an element of ubiquity since the traditional application based approach to slide creation is not required. Furthermore, the support for sharing of content allows users to share information and even work from geographically dispersed regions.

Animoto is another web. 2.0 tool that can be used to improve the quality of photos and videos (Discovery Education, 2012c). Support for the manipulation and sharing of user-generated content is an important aspect of web 2.0 tools. Animoto generates unique video pieces from photos, music and video clips that have been input by users. Multimedia presentation is important to academics and professionals. By aiding the improvement in quality of the presentations, a web 2.0 tool can ease the process of integrating multimedia content for academic, personal and professional purposes. is a web 2.0 tool that can be used over the web and mobile platforms to share files and collaborate in real time (Discovery Education, 2012a). The tool allows users to share their files how they want and with whom they want. Support for mobile technology is a critical strongpoint for this web 2.0 tool. Collaboration is an important aspect in academic and professional projects. The ubiquity afforded by the use of over a mobile platform will ensure that I am always able to upload content and information irrespective of my location. This is an important requirement when working on critical projects.

Community building and collaboration are definitive aspects of web 2.0. Most web 2.0 tools support communication and collaboration between entities. Ning can be used to create social networks and is the main technology behind classroom 2.0 (Discovery Education, 2012b). Ning can be used to create personalized social websites thereby allowing the user to define the feel and social integration characteristics of the site. When used for professional networking, Ning can be used to create sites that allow for professional networking and involvement. I can use Ning to create a social networking site from where I can inform clients of new products and gather information on their expectations.


Discovery education (2012a). Mobile tools. Retrieved 15 August 2012 from <;

Discovery education (2012b). Ning. Retrieved 15 August 2012 from <;

Discovery education (2012c). LIGHTS, CAMERA, (INTER)ACTION! Retrieved 15 August 2012 from <;

Discovery education (2012d). Presentation Muliro. Retrieved 16 August 2012 from <;